Money isn’t everything, but it matters — both for your decision-making and negotiation.
Pay growth & real wage change
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Regular pay excluding bonuses rose ~ 5.2% year-on-year in Feb-Apr 2025. ONS Backup
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Real wage growth (i.e., after inflation) is modest – meaning cost of living remains a pressure. Abruv
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In terms of advertised salaries: in early 2025, the average advertised salary hit about £40,846 in January. The Times
Implications for you
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If you’re negotiating or relocating, don’t just look at the nominal salary — consider cost of living (London vs regional UK), tax, accommodation, travel.
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Tailor your expectations by role, sector and location. Some high-skills roles command much higher than average; some entry-roles less.
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Benefits matter: flexibility, hybrid work, upskilling, bonus structures, pension contributions all add value.
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